New wine range to be used as dating tool

Whether you’re a wine lover of a lush, here’s a dating opp just for you…

A French wine range has been launched that promises to bring together single wine lovers through a parallel online dating site.

The concept, known as Soif du Coeur (Thirsty Heart), involves buying a €3 bottle of wine contains a code printed on the back label – revealed once the bottle has been emptied. Prospective daters then enter their code and details on the Soif du Coeur website, which matches them up with a potential partner and fellow wine lover.

The project was launched by two Bordeaux-based wine wholesalers, Omnivins and Chateau en Bordeaux to promote a new Vins de Pays de l’Atlantique range.

350,000 bottles of Soif du Coeur wine have been sold to participating supermarkets (pink for girls, blue for boys) since its soft launch on 21 March. The website will be officially launched at Vinexpo 2007 in June.

Seriously though, is being a lover a wine so UP THERE that you would consider it a dating niche?

Tags: dating, niche dating, wine lover